Prof. Dr. Shahid Munir (T.I), Chairperson Punjab Higher Education Commission inaugurated the two days AMCAP-UoS International Media Conference 2024 on Artificial Intelligence and Media: A Force of Colonization or Empowerment as a Chief Guest at University of Sargodha. The conference was jointly organized by University of Sargodha and the Association of Media and Communication Academic Professionals (AMCAP).